Skip to the content
about
services
connect
  • Home
ar/group

ar/group

(au̇(-ə)r / grüp)

entertainment marketing and advertising firm specializing in connecting with multicultural audiences

who we are

creative collective composed of diverse and unique specialists and entities who reflect our modern and multifaceted world

what we believe

carefully curated teams, assembled through partnership and collaboration, are essential for creating the highest quality results, period

 

what we know

the importance of a successful multicultural campaign internally for our clients, and externally for the community that we serve and are a part of

 

our mission

empower through unity, create opportunity through collaboration, and achieve authenticity through diversity

leadership

Arleen Lopez, founder of ar/group, has over 15 years of international entertainment experience and specializes in multicultural creative advertising and marketing. Arleen is a leader in Latinx advertising, has contributed to the biggest blockbusters, and serves as trusted partner to the most powerful studios in the world. Partners include, Disney, Warner Bros., Paramount Pictures, Sony, Netflix, and more.

Arleen was born and raised in Los Angeles California and currently resides in Miami Florida with her family and dog Minnie.

 

 

We cover a large spectrum of expertise and are adaptable to specific client needs

Consulting

Consulting

  • Multicultural Insights:
    • Creative Direction / Collaboration
    • Creative Producing (A/V)

Strategy & Positioning

Strategy & Positioning

  • Multicultural
  • Intersectional

Multicultural Campaign Analysis

Multicultural Campaign Analysis

  • Identify Multicultural opportunities within projects to maximize campaign efforts

Copy Services

Copy Services

  • Adaptations and Translations
  • Original long-form and short-form copy: TV/Digital/Content
  • Original production and promotional concepts
  • Talent creative copy and concepts

Editorial Consulting / Analysis

Editorial Consulting / Analysis

  • Determine content for transcreations/repurposes
  • Editorial Papercuts: Trailer, TV, Digital/Social, Content
  • Quality control for cultural sensitivity and relevance

Multicultural Script Development

Multicultural Script Development

  • Create and/or identify Multicultural opportunities within feature and long/short-form scripts.

contact us:

[email protected]
424-293-1969